The Melgrano is a thoughtfully designed apartment building along Jumeirah’s canals, blending luxury, nature, and modern living. In collaboration with Freedom Agency, we crafted a sophisticated brand identity featuring a refined logo, elegant color palette, cohesive typography, and a bespoke pattern system. A strategic narrative ties it all together, creating a timeless brand that appeals to discerning homeowners and investors seeking a serene, elevated lifestyle in Dubai.